Millimages, one of the oldest independent animation studios in Europe and based in Paris, is shaking up its sales team in preparation for the fall market and festival season.
Molang's summer sport #3: Climbing 🧗♂️
Citing a “rapidly changing animation market”, Millimages’ reorganisation is being carried out to increase operational efficiency, improve responsiveness to its commercial partners, standardise the company’s sales strategy and support further growth for its increasingly popular flagship IP “Molang”.
Speaking about the changes, Millimages General Manager Adrien Moretto explained: “In a market saturated with content, we want to build on our 360° expertise. Our teams have complementary skills and by bringing them together under the same sales department, we accelerate the global roll-out of ‘Molang’, as well as our entire catalogue.”
Making its trans-European theater debut this week, “Molang” features a cute animated character with a big heart and a strong sense of responsibility for those around him. Created in 2010 by Korean illustrator Hye Ji Yoon as a simple drawing, the Molang character has inspired an animated empire of six TV series that have aired in over 190 countries, 30 billion views on Giphy, over 8 million social media followers, a viral YouTube channel and 18 international licensing deals.
