MSNBC wants to reach more fans without using its cable network – Knowligent
MSNBC wants to reach more fans without using its cable network

MSNBC wants to reach more fans without using its cable network

HomeNewsMSNBC wants to reach more fans without using its cable network

By Brian Steinberg

Trump supporter leaves CNN's Brooke Baldwin speechless

Some of MSNBC's most dynamic moments in 2025 may not happen on a TV screen.

That may already be the case. As Rashida Jones, the president of the NBCUniversal-backed cable network, walked through the lobby of the Brooklyn Academy of Music on Saturday, she was struck by how many people she encountered from outside the area. People had come from places like London and Hawaii to catch a glimpse of MSNBC anchors and presenters like Rachel Maddow, Katy Tur, Joy Reid, Jen Psaki and Chris Hayes, all part of a daylong summit with some 4,000 paying attendees to discuss the upcoming election and national politics.

It’s time, Jones says, to acknowledge that MSNBC fans may want more than just the cable network itself to get their full fix. The Brooklyn audience “told us what they wanted,” says Jones, who took over MSNBC in 2021. “The idea of bringing the brand to the people is something I want to play on — in a lot of different places.”