By Naman Ramachandran

MultiChoice is starting production on “My F*k, Marelize,” a feature film inspired by a viral video from Namibia. The announcement was made at this year’s Silwerskerm Film Festival in Cape Town.

Set in Windhoek, Namibia, the film is based on true events surrounding the Horn family. It follows Marelize Horn as she prepares to become an au pair in the Netherlands and her mother, Heidi Horn, as she copes with a cancer diagnosis. The story is set against the backdrop of WIKA, the annual Windhoek Carnival.

The project takes its title from a viral video in which Marelize’s mother uttered the now-iconic line after filming her daughter unintentionally cycling into a rugby goal post. “The words ‘my f*k, Marelize’ [for f*cks sake, Marelize] have become a standard response to an embarrassing mistake or an epic public failure in South Africa and Namibia – always said with a hint of warmth and sympathy,” MultiChoice said.