EXCLUSIVE: NBCUniversal has hired Neela Sakaria as Senior Vice President of its Consumer Insights team.
NBCUniversal Delivers Better Ads with Smart Data | Success Everywhere | Salesforce
In her new role, Sakaria will oversee consumer insights strategy for NBCU’s television and direct-to-consumer entertainment brands, including NBC, Bravo, Peacock and Fandango, focusing on marrying big data with consumer research to better understand audience behavior.
She reports to Zoë Friend, Executive Vice President of consumer insights for NBCUniversal's Media Group.
“Neela is a fantastic leader, data strategist and storyteller whose deep expertise in the entertainment industry is an exciting addition to our best-in-class Decision Sciences group,” said Friend. “She will be a strong advocate for our customers and an important voice as we chart the future of our company. We can’t wait to welcome Neela to the team.”
