Netflix recently explained why it has yet to offer streaming bundles with some of the biggest streaming platforms on the market, such as Max or Disney+.
The Disney+, Hulu, Max Bundle Prices Are Actually a Real Deal
In a letter to shareholders sent along with its second-quarter financial results on Thursday, the company outlined why it won't partner with strict streaming platforms like Max and Disney+, despite recently announcing a package with Comcast that would include Peacock and Apple TV+.
“From the earliest days of streaming, we’ve seen partnerships with device makers and pay TV and mobile operators as key to ensuring Netflix was easy to discover and use,” the streaming platform said in its letter (via Variety ). “These partnerships are a win-win: they make it easy for people to discover, sign up, use and pay for Netflix. In turn, our device and operator partners benefit from increased device sales from consumers seeking Netflix-integrated devices and greater customer acquisition and retention, as well as the ability to upsell higher-value data or content packages.”
The recently announced package includes Peacock, Netflix, and Apple TV+, all bundled together for one discounted price for Comcast broadband and TV customers.
