Netflix is three years into its games initiative, and has said that starting in July, it will release roughly one game per month – so now – in its Netflix Stories series based on the giant streamer's IP.
Why Netflix is now making video games
Netflix Stories launched in September 2023 with Love is Blind and has a growing catalog of interactive fictional games based on TV shows and movies. In Q2, it added Virgin River and Perfect Match. This month, it kicks off with Emily in Paris and Selling Sunset. Separately, a multiplayer game based on the Squid Game universe will launch later this year, timed to coincide with the launch of Season 2 of TV’s biggest series.
Big, existing games like Grand Theft Auto are also doing well on the streamer, even at this early stage, it said. But executives are particularly excited about IP timed to the launch of a series or movie because, co-CEO Ted Sarandos said, the streamer is able to “serve its superfandom with games.”
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