Even after a slowdown, Southeast Asia’s premium video-on-demand (VOD) market saw revenues grow 11% in the first half of this year. And paid SVOD subscriptions grew by a million subscribers to 49 million, according to a new report.
Mark Rober – 50 Million Subscribers!
The quarterly report, published by digital measurement platform AMPD and parent company Media Partners Asia, covers Indonesia, Thailand, Malaysia, the Philippines and Singapore.
According to APMD, TV viewing hours in the first half of 2024 reached 230 billion minutes, up 4% from last year. This increase is driven by growth in the Philippines and Indonesia.
Premium video revenue, including subscription fees and advertising sales, grew 11% to $895 million. Indonesia still holds the leading position in terms of revenue. The Philippines, Thailand and Malaysia led the customer growth.
