Animal rights activist group PETA disrupted the premiere of Pharrell's Lego biopic “Piece by Piece” at the Toronto International Film Festival on Tuesday to protest his work as creative director for Louis Vuitton's men's team.
Watch Pharrell's UNEXPECTED Reaction to PETA's Crashed Premiere
A PETA protester stormed the stage as the post-screening Q&A was about to begin, holding a sign that read, "Pharrell: Stop Supporting the Killing of Animals for Fashion."
"Your Louis Vuitton collection… Pharrell's collection is made from their blood," they chanted. "Pharrell, stop torturing animals! Ostriches are hung upside down, electrocuted and their necks are cut!"
Pharrell responded to the interruption by saying, "You're right, you're right, God bless you, it's okay," before encouraging the crowd to applaud the protester. The protester continued to shout, "Pharrell stop torturing animals," as she was escorted out of the theater.
