By Andrew Wallenstein
TikTok and your data
President and Chief Media Analyst
While TikTok’s fate in the US remains uncertain, the company can add another metric to its massive growth story by looking at how much internet traffic the app commands compared to other digital giants dominating the world.
The Chinese brand overtook Amazon and Apple in 2023 to become one of the top five largest bandwidth consumers, according to annual figures from Sandvine, which maps mobile and fixed networks worldwide.
