Constructing a realistic audiovisual scene from a text description represents a continued and exponential advance in generative AI capabilities. In search of the video to train this AI text-to-video generation software, developers have approached studios for access to film and television content.
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With major studios' response to these initial licensing requests so far tepid, AI companies are likely to expand their search to both U.S. and foreign owners of smaller but still significant film and television inventory.
As the most obvious benefit to library owners, licensing training data creates an additional revenue stream for existing programming. However, without appropriate implementation, the potential downsides to the licensing library owner include damaging relationships with creative collaborators and partners whose personas, work, or assets are incorporated into the AI model along with the licensed library programming.
Guilds and Creative CollaboratorsAll productions produced under the auspices of SAG-AFTRA, WGA, DGA, or another entertainment guild must comply with the terms of the relevant union. Among the AI-related terms arising from their respective 2023 strikes, SAG-AFTRA imposed permission and payment requirements for any use of an actor’s digital replica, while the WGA prohibits crediting AI as the author of scripts or other literary material.
