Michael Bay is developing a Skibidi Toilet film and television franchise.

Skibidi Toilet started out as a short YouTube video uploaded by Alexey Gerasimov to his DaFuq!?Boom! channel. The 11-second video shows a singing head emerging from a toilet. It quickly became a meme and internet sensation, with other videos (of which there are many) showing fights between toilets with human heads and humanoid characters.

According to Variety, Bay and former Paramount Pictures president Adam Goodman are now exploring the possibilities of turning Skibidi Toilet into a film and television franchise.

"We're absolutely in discussions now, both in terms of television and early discussions in terms of film," Goodman said. "But it's not the end-all, be-all for us."