Starz and Britbox launch new bundle, says Lionsgate CEO as company poised to split – Knowligent
Starz and Britbox launch new bundle, says Lionsgate CEO as company poised to split

Starz and Britbox launch new bundle, says Lionsgate CEO as company poised to split

HomeNewsStarz and Britbox launch new bundle, says Lionsgate CEO as company poised to split

Starz and BBC Studios' BritBox will create a new bundle next quarter, while streamers large and small will continue to collaborate, Lionsgate CEO Jon Feltheimer said Thursday.

Spring is coming to BritBox…

Starz's strong core demos "make it a great bundling partner," he added on a call after the company reported earnings for the June quarter. The combination will see the respective apps bundled directly through Starz.com.

“By leveraging its advanced technology stack, Starz is enabling the creation of a compelling and complementary offering that combines Starz hits like Outlander and The Serpent Queen with BritBox’s unrivaled collection of original series like Vera Shetland and Blue Lights, alongside iconic library classics like Downton Abbey and Killing Eve.”

Starz will take on a higher profile as Lionsgate splits in two, with executives confirming a timeline of late 2024. Lionsgate Studios, which merged through a SPAC, has been a separate publicly traded company since April. For now, the old Lionsgate Entertainment still controls most of Lionsgate Studios. The split will transfer most of Studios to shareholders, except for the roughly 13% already held by SPAC investors, leaving two pure-play companies: Starz and Studios, both more focused businesses.