Last year was an exceptionally tough year for the DVD business, thanks to the double whammy of Netflix ending its physical rental service and Best Buy ceasing all DVD sales. This month, the downward spiral continues with news that Target may be ditching physical media.
Another nail in the coffin of physical media. Let's talk about the possible end of physical media.
The trouble started on April 18, when the Twitter/X account “The President of Physical Media” learned from sources that Target “will reportedly stop selling physical media in stores and online by 2025.”
After the news broke, the retail giant officially responded to the rumor on IGN, clarifying that it will be “moving the limited assortment of DVDs we have in our stores to Target.com,” while offering a smaller selection in physical stores.
While the retail giant isn’t ditching DVDs entirely, it also hasn’t confirmed or denied its supposed 2025 end date. It’s also worth noting that customers have noticed reduced DVD inventory in stores as far back as last fall. Regardless, the move leaves Walmart as the last retailer to regularly stock DVDs, but even they’ve shaved off floor space.
