Oh, Mary!, a real surprise, and The Outsiders, a musical so popular that over 200 people bought tickets last week knowing they wouldn't get a seat, continue what can only be described as scorching summers.
Meet the Cast of "Oh, Mary!" on Broadway
Consider Oh, Mary!, writer-actor Cole Escola’s campy, hysterically funny costume drama (immaculately directed by Sam Pinkleton) about an alcoholic, deranged Mary Todd Lincoln (that’s Escola), her doomed, scheming gay presidential husband (Conrad Ricamora), and an amorous acting teacher (James Scully). It was a hit Off Broadway last year, but that doesn’t always translate to success on Broadway.
But this time, it was. Oh, Mary! has been sold out for weeks, grossing more than $1 million a week since July 21. Last week (the week ending August 4), Oh, Mary!, a small play with a cast of five and a set that, while attractive and functional, isn’t exactly elaborate (well, until it is), took in $1,048,173. That’s more than big Broadway musicals like & Juliet, Chicago, Hadestown, Six, Suffs, The Notebook, and Water For Elephants, and nearly equal to Back to the Future and Moulin Rouge. Cabaret at the Kit Kat Club, housed in a fully renovated August Wilson Theatre and perhaps the most anticipated musical of spring 2024, grossed $1,508,933, only $460,760 more than Oh, Mary!, certainly not an insignificant sum, but one that still puts the deranged First Lady within shouting distance of those crazed Weimar nightclubbers.
Ticket price? Oh, Mary! had an average ticket price of $146.39. That's more than the average buyer paid to be dazzled by big Broadway musicals like & Juliet, Aladdin, Back to the Future, Harry Potter and the Cursed Child, Hell's Kitchen, MJ, Moulin Rouge, Six, Suffs, The Book of Mormon, The Great Gatsby, The Wiz, Water For Elephants, and Wicked.
