By Cynthia Littleton
The Power of Passion: In the Sports Management Suite, the Present is Feminine | Kate Madigan | TEDxBoston
Regardless, women's sports is where most of the growth in the sector will occur in the short term as sports and media struggle with the transition to digital streaming and on-demand platforms.
This year's miracle season for women's sports, fueled by the heat surrounding the NCAA women's basketball tournament in the spring, has paved the way for a new generation of stars and fans who are embracing female athletes and competition like never before.
The pros and cons of the cultural and technological shifts affecting sports were discussed at length at Variety and Sportico’s Sports and Entertainment Summit, presented by City National Bank. The July 12 gathering at the Beverly Hilton brought together movers and shakers from sports, TV, marketing and advertising for lively discussions on the future of live game presentation, courting fans and building franchises. Highlights from two panels — one on the rise of women’s sports, the other on the future of live game presentation — are featured on this week’s episode of the Variety podcast “Strictly Business.”
