By Carolyn Giardina
Why 4DX is the perfect format for 'Twisters'
Hot on the heels of its recently released hit sequel, the 1996 film "Twister" returns to theaters this weekend in 4DX 4D theaters. This means that audiences will experience the tornado films through a multi-sensory experience with shaking seats, wind, fog and lighting effects.
It follows a remarkable summer for 4DX. In July, with the help of some savvy marketing and social media buzz, “Twisters” set a record for 4DX’s strongest domestic opening weekend of the year, pulling in $2.3 million. A week later, “Deadpool & Wolverine” debuted and shattered that record with a domestic opening weekend of $2.8 million.
“4DX is driving the demographic that movie theater owners really want to get back into the theater,” Don Savant, CEO of CJ4DPLEX Americas, suggested in an interview with VIP+, adding that it can give the 10- to 30-year-old age group “something they can’t get at home and something that’s dynamic.”
