By Angelique Jackson
Tyler Perry's Black Parting – Official Trailer | Prime Video
Tyler Perry's latest film, "Divorce in the Black," not only drew huge viewers — Nielsen reported that the film was watched more than 498 million minutes in its first four days on Amazon Prime Video — but according to Amazon, the soap opera drama also generated more sign-ups for Prime Video in the U.S. than any film produced by Amazon MGM Studios to date.
The announcement comes after "Divorce in the Black" made its debut on Nielsen's Top 10 streaming chart, where it debuted as the No. 3 film of the July 8-14 viewing period, behind Netflix's "Beverly Hills Cop: Axel F" and Paramount+'s "If." When divided by the film's nearly 2.5-hour length, the film's total of 498 million minutes viewed during that period (the film began streaming on July 11) translates to an estimated 3.5 million views.
Luminate's movie slate also continues to chart the progress of "Divorce in the Black." The film amassed 93.2 million minutes watched in the week of July 26-Aug. 1, its third week on Prime Video. (Disclosure: Variety and Luminate share a common owner in Penske Media Corp.)