Editor-in-Chief, Music
UMG vs TikTok…Shit has gotten real now
Meta — home to Facebook, Instagram, WhatsApp and more — and Universal Music Group have announced an “expanded global, multi-year agreement that will further develop the creative and commercial opportunities” for UMG artists and Universal Music Publishing Group songwriters across Meta’s network of platforms, including Facebook, Instagram, Messenger, Horizon, Threads and, for the first time, WhatsApp.
Terms of the deal were not disclosed, but the announcement says the new agreement "reflects the two companies' shared commitment to protecting human creators and artistry, including ensuring that artists and songwriters are fairly compensated," and notes that the companies will continue to work together to "address, among other things, unauthorized AI-generated content that could impact artists and songwriters." It also notes that the new agreement "expands monetization opportunities for UMG and its artists and songwriters," including short-form videos.
In 2017, UMG became the first major music company to license its recorded music and music publishing catalogs through Facebook's platforms.
