While the US team is winning medals en masse at the Olympic Games in Paris, the US is also winning another important competition in Europe: the battle for the attention of TV and streaming viewers.
'Made in China' wins big at Paris Olympics
A new report from the European Audiovisual Observatory shows that the same US companies that dominate TV and streaming in the US also dominate on the other side of the pond. In TV, around one in four private European TV channels is owned by a US company, the majority of which operate on a multinational level.
And if we are handing out medals for TV portfolios, the US is the big winner, thanks to Warner Bros. Discovery (363 channels), Paramount (302) and Comcast (179), which together own 58% of the channels of the top 10 European TV players.
On the streaming side, 8 of the 10 largest portfolios come from European-based companies, but WBD is tied for first place with Comcast, with 61 VOD services (including SVOD) each. Those two companies alone make up more than a third of the total VOD services in the top 10.
