EXCLUSIVE: UTA has signed creative agency and production company Native Foreign for representation.
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Native Foreign is an Emmy-nominated, Women’s Business Enterprise National Council-certified, women-owned creative agency and storytelling company that integrates AI into their creative practice. Their stories are meticulously crafted with strategic intent, leveraging their deep understanding of AI while valuing the use of traditional craft skills, UTA touts in a press release.
The company was behind the recently viral Toys“R”Us brand film, which used OpenAI’s Sora to create a visual narrative about the toy brand’s origin story. With the help of AI, the film went from concept to completion in a matter of weeks.
Nik Kleverov, Chief Creative Officer of Native Foreign who led the project, was announced by OpenAI in late March as one of seven Sora alpha artists. Since then, Kleverov has been experimenting with how the AI model will shape the future of creative and agency work. He was previously nominated for a Primetime Emmy for his work on Narcos.
