International TV Co-Editor

UTA has taken an interesting step into the world of European production.

The US agency has signed Big Brother producer Banijay Entertainment and will work specifically as a marketing consultant and talent agency for the group's branded content arm, Banijay Branded Entertainment (BBE), which was launched late last year.

UTA will also work closely with the super-indie's new live events division and will "introduce BBE to brands, promote the value of brand-funded entertainment and demonstrate its importance in effective marketing strategies," the company said.