Staff Editor, Asia
Vietnam's Beta Media has entered into a joint venture with Japan's Aeon Entertainment to operate a chain of premium cinemas and engage in production and distribution activities in Vietnam.
The two partners will jointly develop and operate more than 50 premium cinemas under the Aeon Beta Cinema brand by 2035, with an investment of more than $200 million. They will also collaborate on film production and distribute Vietnamese, Japanese and international films in the Vietnamese market.
Beta Media was founded in 2014 by Vietnamese entrepreneur Minh Bui, known as “Shark Minh Beta” for his appearances on the local version of Shark Tank. Beta Media already operates a chain of 20 “affordable theaters” targeting Millennials and Gen Z consumers in Vietnam.