The first such deal to be made public is Lionsgate, which has a partnership with AI company Runway. Together, they will develop an exclusive video model trained on the studio’s library of film and TV content, the Hollywood Reporter first reported.

This training refers to fine-tuning video generation models using the studio’s own film and TV content as training data. VIP+ previously discussed the early-stage interest among media companies and the downstream implications of fine-tuning video models on studio content in July, shortly after Runway launched the alpha version of its latest video model update, Gen-3.

VIP+ Analysis: Fine-tuning AI video models attract early interest from film and TV studios

There’s been a flurry of licensing deals over the past year between publishers and AI companies for training data, which VIP+ has indexed. Importantly, however, the Lionsgate-Runway deal is not a data licensing deal. Nor does the deal mean that Lionsgate’s data will be used to train any of Runway’s own general-purpose video models, such as Gen-3, that power the tools made available to Runway’s other users.