Some users on X (formerly Twitter) are calling for #BoycottDunkinDonuts , and those on the lookout are probably wondering why and what it has to do with Rumble. The call to boycott Dunkin' is far from the first time users on the platform have united against a brand. However, most of the tweets are so vague that you'd be hard-pressed to figure out what all the fuss is about. Well, we've done the legwork for you, so you don't have to be confused the next time you see someone subtweeting about abandoning their usual coffee and donut shop.

Both @Diageo_NA and @dunkindonuts want us to drop @scrowder and move away from "right wing culture" to get ad money from them. My answer: No, we don't discriminate. All cultures are welcome on Rumble.

The call for a boycott of Dunkin Donuts is trending because of the company’s advertising policies. In particular, Chris Pavlovski, founder of the video platform Rumble, stated that Dunkin told him that Rumble should drop right-wing commentator Steven Crowder and distance itself from right-wing culture so that the company could spend advertising money on them.

Pavlovski responded to Dunkin by saying, “No, we don't discriminate. All cultures are welcome at Rumble.”