Please note: This article relates to the July 2024 VIP+ special report, 'The Race to Replace TV', which is available to subscribers only.
3D Product Animation – Short Video Ad for Social Media (Eat Fit Go)
As viewers continue to migrate from traditional TV to digital video, TV and video ad spending in the U.S. is also being reallocated. One of the newer recipients of shifting ad spending could be social video, according to trends discussed in VIP+’s July special report, “The Race to Replace TV.”
Digital video advertising is expected to continue to make steady incremental gains versus traditional TV. By 2024, digital video advertising is expected to account for more than half of total U.S. video ad spending for the first time, according to IAB/Guideline estimates.
Advertising revenue is seeping out of the U.S. TV ad market. Linear TV ads have underperformed in recent years amid economic uncertainty and declining ratings due to cord cutting and changing behaviors, particularly among young people.
