Former WWE Tag Team Champions The New Day, consisting of Big E, Xavier Woods and Kofi Kingston, are one of the top factions in the promotion. Before forming the group, each member – Big E, Woods and Kingston – struggled in their careers in WWE. In 2014, Xavier Woods took the initiative to approach both Big E and Kofi Kingston with the idea of forming a faction called The New Day.

Initially, the faction faced major challenges. Despite being portrayed as babyfaces, they struggled with a lack of fan support and were heavily booed. In 2015, they became heel, marking the beginning of their greatest run as tag team champions.

The New Day, who won the titles in 2015, achieved historic success by holding the WWE Tag Team Championships for a record-breaking 483 days. This impressive record was surpassed in 2022 by The Usos, who held the titles for 622 days.

Their slogans, "The Power of Positivity" and "The New Day Rocks," began to resonate with fans, leading to their transformation into beloved babyfaces. Today, The New Day remains one of the most cherished and top factions in WWE.