Less than a decade ago, the idea that YouTube and Netflix, two streaming hubs with very different business models, could be considered rivals would have sounded laughable.

But as VIP+'s August special report, "The Postwar Streaming Market," explored, the skirmish between SVOD platforms is evolving in a way that blurs the lines of who is and who isn't a competitor, as advertising levels change the face of that product category.

And as VIP+ discussed in last month's special report, "The Race to Replace TV," the biggest threats to subscription streaming services may not be their direct competitors, but the social media sites that are grabbing attention with their own very different approaches to video.

So YouTube and Netflix are in fierce competition with each other, and it seems like they are following each other's lead.